Book Title:Twitter for Good: Change the World One Tweet at a Time. By:
Claire Diaz-Ortiz.
Publisher: Jossey-Bass.
Publish Date: August 30, 2011.
Now that we have
many different social media to share our thoughts, we have more to give. The
book that I read which is called Twitter
for Good: Change the World One Tweet at a Time, in the last couple of weeks
really taught me how the social media Twitter works. I found this book through
a website called Safari Tech Books online; this book is great for non-profit
organization who would like to learn how to make a difference. Before I started
to read the book I had a little of experience using Twitter and really did not
know how Twitter could actually be used for world innovation. When I first
started to read the book it was clear what the author is all about. The author
leads social innovation and philanthropy at Twitter, so I thought this is going
to be an interesting book to read. The author has come up with a framework that teaches users how to
use Twitter to reach more people. This framework is simple and easy to remember
because it uses the acronym Tweet which stands for target, write, engage,
explore, and track. For each chapter you
get to learn how each piece of framework works and how you can apply it to your
organization. For the first chapter you find out which types of targets you
want for your Twitter account.
The author points out three different targets
your organization should focus. One is information account, which is to seek a
particular topic that you would like to reach. The next account is a
personal account, which you create for your organization to use on Twitter. The
last account would be a fundraising account for those who would use Twitter to
use for funding and support. Next you’ll learn about what you are going to
write about.
In this book there
are many examples of organizations who write about their goals and how they
have accomplished them. For example, there is a charity founder called Scott Harrison
who founded Charity: Water, he took a trip to Liberia and found out about the
different diseases that where cause by contaminated water and sanitation. When
he raised nine-hundred and sixty five thousand dollars for clean water, he saw
the need of those people, so he decided to join Twitter to spread the word. Now Charity: Water has raised more than
fifteen million dollars and is now providing clean drinking water to more than
a million people. This is amazing how someone who is using the social media can
make a difference, but it takes a lot of work. In the next chapter you will
learn about the framework to engage, you get to learn what you should engage in
and the tools you need to do this. Then you will learn what to explore for, for
example, one of the most important things is to find new endorsement for your
organization that would take you to the next level. Finally you get to learn
about tracking and seeing the progress you are making with your organization.
Overall this book has some good resources that you can use for your
organization. One of the biggest strengths that this book has is that it
provides many examples from different organization and easy-to-use guide. You
get to read different stories about how some people began their organization
and how Twitter has helped them reach their goals. I would say that one of the
weaknesses that this book has is that this is not for beginners who are just
learning the basic of Twitter. This book is mostly for people who are serious
about opening an organization and using Twitter to help them grow.
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